One of our paper suppliers, MeadWestVaco, just gave their brand a face lift. There's a review of the change at one of my favorite design websites, Brand New. The site has really nothing directly to do with the school photography business, but it makes for interesting reading about corporate identities and how they are shaped. It often makes me ask questions about the company I work for and our identity. Are we relevant? Does our branding, marketing material, web site, etc. work together to a greater end? What does it say about us?
Probably a good thing for us all to think about.
Jay
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