This is interesting. I found this research on www.istrategylabs.com while doing a search on Facebook user statistics. They have been tracking the usage and growth of Facebook since 2007 using Facebook's own data. Where it applies to school photography is the growth rates among our core audience -- the 25-34 & 35-54 age groups. In 2010, these groups grew 127% and 328%, respectively and now represent over 50% of Facebook's total user base.
Check it out.
2007 - Ages 25-54 represent 17% of 20 million users.
2008 - Ages 25-54 represent 28% of 26 million users.
2009 - Ages 25-54 represent 42% of 42 million users.
2010 - Ages 25-54 represent 55% of 103 million users.
I don't know if anyone in our industry has exactly figured out how to create value for school picture consumers through Facebook or if it can even be done. But I'll bet the one who gets it right will win big.
What do you think? What strategies are you trying in your business?
JA
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