When you're selling school pictures, it's easy to know what schools to target in your hometown. You already know which schools are good educationally, have great athletic programs, active PTO's, high state test scores, and so on.
That isn't so easy when taking your show on the road and selling in an area where you are not as familiar. Trying to filter the hundreds (or thousands) of schools down to the ones that make the most sense for your business can be a very daunting and expensive prospect.
Fortunately, there are some free web tools that can make the job a lot easier. These web sites all contain useful demographic data that will help school photographers find the right schools for their business.
Public School Review
Private School Review
Great Schools
National Center for Education Statistics
Happy hunting!
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